2D Boy - World of Goo Pay-What-You-Want Birthday Sale Results

The purpose of this post is to share the data we’ve collected during the experiment, not do draw conclusions. This is just one data point about how this kind of pricing methodology can work, and we would need other developers to try it with different games and under different circumstances in order to be able to draw any real conclusions. One thing we can say for sure, is that a large reason this experiment generated so many sales, is the huge amount of press and blog coverage it got.